Decision tool · Channel allocation
Weigh channel budget against your own numbers
Enter each channel's actual ROAS and CAC from your own account dashboards, and rate how much it builds brand versus pure performance. The blended numbers below are a plain weighted average of what you enter, nothing modeled or predicted underneath.
Fills the allocation % below by weighting each channel's own ROAS and brand-building rating against the others, a starting point you can edit freely, not an optimized answer.
ROAS, CAC, and brand-building weight are numbers you enter, seeded here with typical starting placeholders, not sourced platform data. Replace them with your own account numbers for a result that reflects your actual channels. Brand weight is your own subjective 0 to 10 rating of how much a channel builds repeat or brand value beyond the immediate sale, there is no platform metric for this. Blended figures are a plain spend-weighted average of what you enter, not a forecast of what any channel will return at a different spend level.
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